Quarterly OKR

Aim 10 years for the vector. Execute 90 days for the motion.

What it is

OKR (Objective + Key Results), brought by Andy Grove at Intel (📖 High Output Management) and popularized by John Doerr at Google (📖 Measure What Matters). Qualitative objective + 3 to 5 measurable results. Quarterly, because short windows force focus; measurable, because without numbers it's just intention.

Before OKR, BHAG

Jim Collins (📖 Built to Last): Big Hairy Audacious Goal. A 10-15 year vision stitching five lenses — domain, role, environment, impact, lifestyle. Without BHAG, OKR is myopia. Without OKR, BHAG is fantasy.

How we write them

Objective: one sentence, qualitative, ambitious. Key Result: number and deadline ("X of Y metric by DD/MM"). 3-5 KRs per O. 2-3 Os per quarter max. The system critiques your drafts against these rules — without being polite.

OKR cadence

Quarter opens: define Os and KRs in one session. Quarter mid: weekly review checks progress. Quarter closes: retrospective (anything 0.7+ continues, anything <0.3 dies, in-between refines). Next cycle opens with what survived.